Welcoming Freedom Day in London's West End

Welcoming Freedom Day in London's West End

Posted on: 20/07/2021

It has been almost 500 days since the Prime Minister first announced the national lockdown in March 2020 and last week he stated with high probability that the "worst of the pandemic is behind us". We’re into a new phase: learning to live and work with the virus.

I would like to take this moment to reflect on the incredible resilience and stoic actions of you, our members and partners and thank my remarkable colleagues at New West End Company for their endurance during the past 16 months. Watch below for a reminder of the phenomenal and utterly inspiring efforts from across our West End community.

Click here for video: The West End Reopens: Showcasing the Resilience and Compassion of West End Businesses

Over the past few months, we have faced uncertainty, changing restrictions and Government u-turns, and amid this, West End businesses have remained incredibly agile. As we recover together across the West End’s International Centre, we are continuing to work with you to push for policies and measures that will support your business in this ever changing environment.

Click here to read our latest letter to the Chancellor on securing a safe and sustainable recovery for central London.

We continue to work closely with our partners at Westminster City Council, the Mayor's Office and London & Partners to promote the West End both domestically and on the global stage to encourage customers to return, attract new investment and businesses. Watch below to find out more from myself and Heart of London Business Alliance Chief Executive, Ros Morgan on what makes the West End a winning venture.

Click here for video: Welcome to London's West End

As we enter this next stage together, everyone at New West End Company, from our Chairman, our Board and our full team, is laser focussed on continuing to provide excellent customer services, advocacy to all levels of Government and support to all of you as we turn the corner and work through our almighty West End recovery.

I could not be prouder of all our collective efforts to date and I know we will leap forward; Better Together, For Good.

Yours in Partnership,
Jace Tyrrell

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